Description:
J. A. Watts, Inc. (JWI) is a woman-owned professional services firm that believes in treating its clients and employees like family at every level of our company. Our family culture is what we're known for, and we work to stay true to who we are. That's how we manage our projects and how we recruit THE Best People in our industry. Our clients come from all walks of life, and so do we, making us stronger together.
The Marketing Manager oversees various marketing initiatives, including proposal management, maintaining project, image, and resume databases, and supporting internal/external communication efforts. They are also responsible for auditing business opportunities, driving CRM database initiatives, and collaborating with teams across the company. The Marketing Manager position supports hybrid work, with 2-3 days in the office and occasional travel to our office in Lisle, Illinois, as well as industry events and job site visits.
Duties and Responsibilities
- Lead the pursuit lifecycle from lead generation to project award by developing strategy and content materials that effectively convey the team's technical knowledge, staff qualifications, and experience while maintaining high-quality writing and graphic appeal
- Generate new marketing content and maintain existing content, including the company website, proposals, promotional materials, social media, and internal communications
- Manage the CRM and digital asset database, with a focus on data quality control, overseeing review and approval processes, and identifying gaps and effective solutions
- Review and approve content and graphics developed by the Marketing team, including proposals, promotional materials, social media posts, and company intranet updates, to ensure brand consistency and quality standards
- Identify the effectiveness and impact of current marketing initiatives and be prepared to provide effective solutions, including establishing guidelines, documenting business processes, and providing additional business development support
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets
- Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration
- Analyze client insights, industry trends, market analysis, and marketing best practices to build successful strategies
- Perform other duties as required/directed
Requirements:- A bachelor's degree is required. Degree in Marketing, Communications, Public Relations, Business Administration, or equivalent preferred
- 3-5 years' experience with the RFP/proposal process, preferably in the A/E/C industry
- Proven experience developing marketing plans and campaigns
- Tested interpersonal, administrative, and organizational skills with excellent attention to detail
- Proven professional writing and editing skills
- Strong project management, multitasking, and decision-making skills
- Ability to work independently effectively and as part of a team in a fast-paced environment with a can-do attitude
- Experience with Graphic Design Software including Adobe InDesign, Illustrator, and Photoshop, CRM platform (preferably Deltek), digital asset management platform (OpenAsset), and database management (familiarity with Airtable a plus)
- Excellent communication, leadership, and influencing skills
- Demonstrated ability to develop and sustain effective working relationships with both internal and external customers
- Proven ability to manage staff workload
- Proficiency in digital marketing and social media strategy
- Analytical-driven marketing mind with an eye for creativity
Company Benefits
- Medical, Dental, Vision insurance options for employees and family
- Health Savings and Flexible Spending Account options available
- Company-provided group life, short and long-term disability, and voluntary life options
- Matching 401(k) retirement plan
- Paid time off and holidays
- Flexible work schedules
- Student debt repayment resources available
- Professional development and tuition assistance
- ID Theft protection
- Company-sponsored social events
Equal Opportunity Employer Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Equal employment opportunity, including veterans and individuals with disabilities.
PI267911091
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